Company Overview Lassiter & Associates was established in 1994 to provide strategic business-to-business marketing services for technology and healthcare-related companies. The Atlanta-based firm has since expanded to serve a national client base that includes start-ups and Fortune 500 organizations in a variety of business-to-business markets. Since 1998, firm revenues have grown at a consistent annual rate, fueled by a strong base of satisfied customers. Lassiter & Associates differs from many marketing firms based on the importance we attach to understanding your business and having a sound marketing strategy. First, we arm ourselves with information about your product, your competitors and your markets. Then, we apply this knowledge to identify efficient, cost-effective ways to tackle immediate problems and enhance future opportunities. As a result, our recommendations for your business are based on a clear understanding of market conditions, combined with our many years of strategic marketing experience. We deliver an approach that leverages product strengths and exploits competitive weaknesses to deliver logical, innovative, low-risk strategies.