Business Marketing Services If you are a small or mid-sized business, you can afford top quality, strategic marketing programs and the people to implement them when you partner with Lassiter & Associates. Our marketing services are specifically designed to build your brand, create awareness, generate leads and take your business to the next level. Plus, we help you be smart and deliberate with your marketing dollars by progressing at a pace that fits your budget. Services include: General Marketing Part-Time CMO: Direct marketing strategy and execution Message Development: Define who you are, your main advantages, what makes you different, your position and your value proposition Marketing Plans: Develop a strategic blueprint for growing your business Customer Communications: Compose customer communications that have a consistent voice and reinforce your marketing message Advertising: Design advertisements for print and online that create awareness of your company, services and events [sample print ad] Online Marketing E-mail Newsletters: Produce content-rich e-mail newsletters and unique landing pages to generate leads, enhance your image and position your company as an industry expert [sample newsletter | sample landing page] Pay Per Click Advertising: Manage campaigns that are based on researched keywords and phrases that encourage clicks and generate leads [meet our PPC partner] SEO Management: Optimize Web site copy to increase visibility and position in major search engines [meet our SEO partner] Social Media Management: Set up and manage major social media sites (including a content plan, writing, and posting) to increase your online reach and enhance your return on other marketing investments [more information] Web Site Evaluation: Evaluate content, organization and lead generation opportunities and develop a plan to enhance the overall site Web Site Creation and Maintenance: Develop or update your existing Web site with new graphics and content, and keep it fresh with up-to-date information Sales Support Proposals: Create standard sales proposals that clearly communicate your services, benefits and costs Testimonials: Build a portfolio of testimonials that include customer quotes and professional photos Brochures / Sales Sheets: Develop sales support materials that convey a consistent marketing message Graphics Logo Development or Redesign: Update your company’s image with a new logo and color palette Letterhead, Business Cards, Etc.: Extend your new brand to letterhead, business cards and other company documents to present a unified and consistent look Event Signage: Design durable and portable signage that will help you stand out at trade shows, community events, etc. Public Relations Press Releases: Write and distribute press releases that will gain media attention for your company Article Placement: Obtain placement for articles written by Lassiter or your company to further your position as an industry expert