Kirsten Williams Marketing Associate Kirsten Williams, Marketing Associate, has considerable experience in planning and implementing strategic marketing communications. Her current responsibilities at Lassiter & Associates include managing communications programs for small businesses; implementing Web site projects and content-rich email campaigns; creating high-level client reports; conducting secondary research; and supporting company marketing and business development efforts. Williams’ professional background includes extensive experience in the newspaper industry where she developed innovative marketing programs for the St. Louis Post-Dispatch’s online products, and contributed heavily to product development. Her work resulted in significant increases in Web site traffic, page views, market reach and advertising sales. Williams also spent a substantial portion of her career in higher education employing marketing and writing expertise to promote programs, events, faculty and students at Southwestern Illinois College. Williams earned a bachelor of arts degree in Journalism from Eastern Illinois University. kwilliams@lassiterassociates.com