DoctorQuality, Inc. When DoctorQuality, headquartered in Conshohocken, Pennsylvania, wanted to expand its rapidly growing healthcare information business, it turned to Lassiter & Associates for help deciding where to focus. It wanted to understand which markets offered the best potential and how they felt about DoctorQuality's concept of tools to help consumers manage healthcare quality. John E. Gebhart, president and CEO of DoctorQuality says, "The big issue for us was trying to understand the significance of scattered interest we had seen. In a very early-stage market, it is difficult to figure out the themes and motivations of the various potential buyers. The Lassiter study went a very, very long way in helping us make sense out of the situation." He goes on to say that the market validation study conducted by Lassiter & Associates corroborated some of the suspicions that DoctorQuality had formed about motivations and economic thresholds. "Our understanding of the new markets was very random before we had the benefit of this study. With Lassiter's results it was easy to define proactive selling arguments for individual audiences. It provided terrific insight to help refine the opportunity available to us and gave us the assurance that we should focus on certain market segments and product features. Just getting the evidence to support heading in a particular direction is tremendously helpful." Return on Investment The return on the cost of Lassiter's market validation is measured by DoctorQuality in terms of efficiency, speed to market and getting the most from its new product investment. Gebhart say, "It represents a much more efficient approach than groping around and seeing what you can figure out, and it gave us confidence when it was time to write checks for the necessary investment." Why use Lassiter & Associates? "We used Lassiter & Associates because of its industry experience and professional approach," says Gebhart. "Our markets have nuance, and, unless this kind of work is done by people who are experienced, know the jargon and the current drivers, then, the best marketer in the world will not be able to interpret the findings." He goes on to say, "The Lassiter methods are very professional, very efficient and certainly gave us a good result. We were absolutely satisfied with the Lassiter market validation and would recommend the firm in a heartbeat. Furthermore, the firm demonstrated that it is committed to a long-term relationship. And that's very, very valuable." About DoctorQuality, Inc. DoctorQuality provides industry-leading tools, information and solutions that vastly improve patient care, safety, quality and outcomes. It helps employees and health plan members understand and manage their conditions, obtain best practice care, and evaluate which doctors and hospitals are appropriate for their health care needs.