Interactive Intelligence Partners with Lassiter & Associates for Strategic Research Atlanta, May 7, 2010 – Lassiter & Associates has been retained by Interactive Intelligence to provide research services that will help the Indianapolis-based company maintain its leadership position as a global provider of unified business communications solutions. Lassiter will perform an ongoing win-loss analysis study to help Interactive Intelligence determine its strongest proficiencies and biggest opportunities. This study will lay the groundwork for strategic changes based on factors most significant in winning and losing business in today’s economy. The continuous feedback will also help Interactive Intelligence refine competitive strategies, enhance marketing messages, and improve sales processes. Lassiter’s fifteen years of experience is only one of the reasons Interactive Intelligence selected the company as its research partner. “As far as the reason why we chose them, for me, it was their experience doing win-loss analysis and a very well-defined process,” said Joe Staples, Interactive Intelligence Chief Marketing Officer. “Over time, our methods have evolved to incorporate new technologies to address marketplace preferences for communications and delivery of information,” said Nancy L. Chambers, Founder and Principal of Lassiter & Associates. “These innovations continue to set our studies apart, but most importantly, they allow us to deliver research that helps our clients make strategic decisions and improve sales and marketing processes.” Lassiter & Associates Lassiter & Associates was established in 1994 to provide strategic business-to-business marketing services for technology and healthcare-related companies. The Atlanta-based research firm now serves a national client base that includes start-ups and Fortune 500 organizations. The company specializes in studies that validate new product concepts, size and segment markets, identify ways to increase sales, and improve customer retention. About Interactive Intelligence Interactive Intelligence Inc. is a global provider of unified business communications solutions for contact center automation, enterprise IP telephony, and business process automation. The company was founded in 1994 and has more than 3,500 customers worldwide. Interactive Intelligence is among Software Magazine's top 500 global software and services suppliers, is a BusinessWeek "hot growth 50" company, and is among Fortune Small Business magazine's top 100 fastest growing companies. The company is also positioned in the leaders' quadrant of the Gartner 2009 Contact Center Infrastructure, Worldwide Magic Quadrant report. Interactive Intelligence employs approximately 650 people and is headquartered in Indianapolis, Indiana. It has 14 offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence, www.inin.com, can be reached at 317-872-3000 or info@inin.com. For more information, contact Founder and Principal of Lassiter Associates Nancy Chambers at nchambers@lassiterassociates.com or 404-846-8401. LASSITER & ASSOCIATES 05/07/2010