Research Understanding where you stand with customers, prospects and your target market can take the guesswork out of marketing planning and help insure that you get the best return from your marketing investment. Lassiter & Associates conducts primary and secondary research to support strategic marketing, business development and integrated marketing communications strategies. As needed, research will be performed in-house using Lassiter & Associates consultants to learn more about your markets. Our secondary research draws from publicly available information as well as purchased data. The Lassiter & Associates search methodology enables us to poll the best online market information and tap industry contacts. Executive telephone interviews are the preferred primary research means at Lassiter & Associates. Our executives conduct phone interviews to obtain the first hand understanding of market priorities and opinions needed to develop sound marketing strategies. Administered as peer-to-peer discussions, the interviews yield outstanding depth of insight and data of exceptional reliability. Online surveys provide an economical means to identify trends and obtain large data samples. Our expertise in survey design and email solicitation produces impressive response rates and dependable findings. When coupled with drill-down telephone interviews, Lassiter customers obtain the validity of a large data sample with the insight of personal interviews at a fraction of the cost of many research studies. The following specialized research studies may be elected as a part of the marketing planning process or as standalone research services. Market Validation Study >>> Shows proof of market demand and is a key component of investor packets Customer Retention Study>>> Provides valuable insight to support development of strategies to reduce customer attrition Win / Loss Study >>> Presents objective information to help grow the customer base Message Testing Insures that communications hit the mark and deliver a return on investment