Research - Developing strategies that work is easy when you know where you stand with customers and prospects. Lassiter & Associates is a recognized leader in: Win-Loss Studies                              Competitive Landscape Market Validation Studies                   Market Dimensions Customer Retention Studies                Industry Research   Business Development - Strategies to strengthen your competitive position, increase the sales close rate and improve customer retention are ways we can help you grow your business.   Market Planning - Whether focused on a particular product or your entire business, our plans provide a blueprint to achieve specific objectives.   Commercialization Services - In partnership with Secure Biomed Evaluations, Lassiter & Associates offers commercialization services for biotech companies launching new medical devices. Our full suite of feasibility services includes regulatory feasibility, manufacturing analysis, reimbursement support, market validation and sizing.