Strategic Marketing Plans The scope and outcome of each marketing plan prepared by Lassiter & Associates varies according to the needs of the client. Depending on the objectives, strategic marketing plans can range from high-level executive outlines to several hundred pages of detailed information and accompanying business models. Using our plan development methodology, Lassiter & Associates will manage every aspect of the development of your strategic plan including conducting the necessary primary and secondary research, plan writing and preparation of the supporting financial projections. The process is kept on track with timeline management and the efficient control of open items. A typical strategic marketing plan prepared by Lassiter & Associates will tell your business:  The current status of the product market overall  Who purchases the product and why  Why your product is an ideal solution for certain groups of customers  What benefits are provided by the product to each target segment  The key decision factors in purchasing the product  A review of competitive offerings  How to effectively market the product   The financial impact the product will have on the business by providing an interactive spreadsheet tool, which allows your company to model alternative pricing and business scenarios. Strategic Marketing Plan Case Study >>>